Adventure World unveils new look!
During our 30 year history, the Adventure World brand has grown and matured significantly alongside our customers. With our travel partners, services, and customer reach rapidly expanding, driven by exciting new initiatives like becoming the proud publisher of National Geographic Traveller Australia & New Zealand, we felt that now was the perfect time to refresh our brand's identity and unveil our new look logo.
Fiona Hunt, Managing Director, Adventure World said: “We’re excited to share our new logo with our travel partners. With the business undergoing a period of growth and evolution we felt the time was right for an updated logo."
OUR NEW BRAND LOGO
We’re very proud of Adventure World’s 30-year history so although the logo has a new look and feel we have chosen to retain core elements such as our signature globe and orange palette. We’ve introduced earthy tones of blue, green and brown to signify the elements of soft-adventure travel and the diversity of the destinations we visit.
Starting today, the new logo will be rolled out across all Adventure World collateral.
OUR NEW BRAND VIDEO 2014
We're excited about the new logo, but more importantly we're looking forward to the next phase for the company, and realising our vision with a number of exciting projects, partnerships and initiatives on the horizon. Stay tuned!
Katherine Scott | with 0 comments