The (Adventure) World is changing

25 July 2014

Adventure World releases new logo 

Adventure World Logo

As Adventure World continues to evolve under the direction of The Travel Corporation, the soft-adventure specialist has released a new logo, heralding a refresh to the brand’s identity. 

Fiona Hunt, Managing Director, Adventure World said: “We’re excited to share our new logo with our travel partners. With the business undergoing a period of growth and evolution we felt the time was right for an updated logo. We’re very proud of Adventure World’s 30-year history so although the logo has a new look and feel we have chosen to retain core elements such as our signature globe and orange palette. We’ve introduced earthy tones of blue, green and brown to signify the elements of soft-adventure travel and the diversity of the destinations we visit.” 

The new logo will be rolled out across Adventure World collateral with immediate effect. 

For more information visit or call 0800 238 368. 

About Adventure World 

For over thirty years Adventure World has specialised in crafting authentic tailor-made soft-adventures to some of the world’s most niche and inspiring destinations. It is a legacy that has been accomplished by generating uniquely fresh itineraries and offering experienced first class service, unparalleled choice and value.

Extensive, first-hand destination knowledge and personalised service from their team of travel experts ensure that clients travel with the peace of mind knowing they are with one of the most experienced and trusted of travel brands.