09 May 2014
The iconic National Geographic Traveller magazine will debut in the Australasian market in July 2014 in partnership with specialist travel provider Adventure World. The launch edition of the new quarterly publication will coincide with National Geographic’s public programs platform, National Geographic Live, which commences its third season later this year at the Sydney Opera House.
National Geographic Traveller Australia & New Zealand will be produced to the same quality standards of its U.S. parent, with the same look and the familiar yellow-bordered cover. Approximately 85,000 copies will be produced quarterly and distributed to Adventure World’s personal client databases and premium retail outlets for a suggested retail price of AUD $9.95.
The magazine will be accompanied by a tablet edition, available for iPad/iOS, and a strong digital media platform, and advertisers and marketers will be able to take advantage of the strength of the U.S. brand while offering a local solution that understands local readers and their aspirations.
Fiona Hunt, managing director of Adventure World, said, “The Adventure World consumer is intelligent, independent, socially aware and economically equipped to make independent travel choices. Our partnership with National Geographic Traveller allows us to interact with our customers in an informative and exciting medium, providing them with rich travel experiences aligned to the ethos of National Geographic.”
Michelle Hespe, editor of National Geographic Traveller Australia & New Zealand, said, “With the Australasian edition of National Geographic Traveller, our intention is to truly inspire our readers with a rich, beautiful travel magazine for those who are curious about the world. We aim to educate and inspire with a diverse array of destinations, personal journeys and travel lifestyle experiences. At the heart of the publication is the commitment to spread awareness about sustainable travel and ‘leave no trace’ tourism.”
Keith Bellows, senior vice president and editor-in-chief of National Geographic Travel Media, said, “National Geographic Traveler magazine is one of the most widely read travel magazines in the world. Since our inception, we’ve featured great photography and award-winning content that celebrates journeys that are about place, experience, culture and authenticity. We’re excited to now share this content with Adventure World’s audience.”
National Geographic Traveler magazine launched in 1984; its first local-language edition was published in China in 2002. National Geographic Traveller Australia & New Zealand is the 15th local-language edition of the magazine. The other editions are China, Czech Republic, India, Indonesia, Israel, Italy, Latin America, Netherlands, Mongolia, Poland, Romania, Russia, Spain and United Kingdom.
About National Geographic Travel
National Geographic Travel is the travel arm of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations, founded in 1888. National Geographic Travel creates, discovers and showcases meaningful and engaging travel experiences through National Geographic Traveler magazine; National Geographic Expeditions; travel books; maps; apps; digital travel content; the Adventure website; and travel photography programs. National Geographic Traveler (eight issues per year) is the world’s most widely read travel magazine and has 15 international editions. It is available by subscription, on newsstands in the United States and Canada, and digitally for tablets.
National, the travel program of the Society, offers a variety of unique travel experiences led by top experts to more than 60 destinations across all seven continents. Travel opportunities include family and student expeditions, active adventures, private jet trips and voyages on the six expedition ships in the National Geographic-Lindblad fleet, as well as photography workshops, expeditions and seminars.
The National Geographic Travel digital group offers inspiring and authoritative digital travel and adventure content such as trip ideas, photo galleries, blogs and apps. National Geographic Travel Books bring readers curated travel advice and inspiration. Follow National Geographic Travel on Twitter, Facebook and Instagram.
About Adventure World
Adventure World provides in-depth travel knowledge and experience to some of the world’s most exotic, beautiful and unique places to visit. Destination experts craft tailor-made holiday itineraries to match clients’ exact requirements. In excess of 50,000 tailored trips are booked annually with Adventure World to over 91 different countries. It employs a team of over 230, trained as specialists in their destination. Frequent research visits by their team ensure up-to-date knowledge of each destination is made available to all their travellers.
Adventure World is a proud member of The Travel Corporation, a family-owned company that has been passionately run by four generations over the past nine decades. Each one of their 27 award-winning brands is cared for and managed by some of the most experienced and dedicated people in the travel industry. With over 4,000 staff and in excess of one million guests a year, it is committed to exceptional service and personalised hospitality.
For further information contact:
(02) 9028 3353
+61 (02) 9028 5035
+61 425 325 202
+61 449 896 041
+61 415 817 119
+1 (202) 775-6163